Sky Cinema Gears up for Christmas

With Christmas creeping up on us all, it's a time for hurried gift giving, bank balance examination and mass food consumption. For TV companies like Sky, however, it's time to start promoting their festive offerings, and that means on Sky Cinema too. 

On Saturday evening Sky launched their 2016 Christmas TV advertising campaign. It's sky Cinema's first Christmas campaign since it rebranded from Sky Movies. In it, Audiences are taken through a themed advent calendar, with doors which open to provide a glimpse of what amazing movies are coming to the service over the festive period. 

You'll see the likes of the Jungle Book, The Revenant, Deadpool and Zootropolis. The ad opens on a snowy Christmas town, lit by a glowing night sky. It then proceeds to take the audience on a journey through an advent calendar; first to a scene from the Jungle Book starring Mowgli, Baloo and Bagheera, on to the cold depths of The Revenant forest, moving on to Deadpool fighting for his life and finally an advent door opens to Zootropolis characters - Lt Judy Hopps and Nick Wilde - making their escape. 

Two further and shorter adverts welcome us to the world of Sky Cinema, where customers can watch a new premiere every day, along with over 1,000 movies on demand. Since the premiere, Sky have seen a huge and positive spike in the number of customers using their contact telephone numbers to get in touch and upgrade to Sky Cinema in time for the new season of great movies. 

Ian Lewis, Director, Sky Cinema commented: “This year’s advert builds excitement for Sky Cinema over the festive period for the whole family. We wanted to provide a glimpse into the magic of the movies we have premiering every day during December, and throughout the year. Our aim is to remind viewers of the magic of movies at Christmas.”

 

Leon Jaume, Executive Creative Director at WCRS said: “How do you like your advent calendar? Chocolates in cardboard or a cinematic blockbuster bursting out of every door suspended in a dazzling night sky above a snow covered village. We incline towards the latter and thanks to Noah Harris and his Christmas elves working around the clock, that’s what we’ve got. Happy Christmas.”